Online Marketing Executive / PPC Analyst

Reference:

MQ Online ME 748477

Sector:

Marketing, Marketing & Business Development

Salary:

£21,000 to £26,000 Per Annum

Benefits:

Bens

Town/City:

London NW3

Contract Type:

Permanent

We specialise in the recruitment of high quality candidates in the Marketing sector. We have an excellent opportunity for an Online Marketing Executive / PPC Analyst to join a leading global provider of specialist higher education and careers information and solutions

Online Marketing Executive / PPC Analyst’s Core Duties

  • Conduct data analysis in PPC channels to identify insights that will improve performance.
  • Work collaboratively across the entire business and provide regular weekly and monthly data reports to the Marketing team.
  • Implement online paid advertising campaigns across multiple online channels (Google, Facebook, Instagram, Twitter, LinkedIn) and multiple markets
  • Optimize campaigns to improve conversion rates, decrease CPAs and reach the company's business objectives
  • Make recommendation based on statistical data in order to achieve business objectives.
  • Keep pace with search engine and PPC industry trends, developments and major changes.

Online Marketing Executive / PPC Analyst’s Key Experience

  • Good Experience with Google Adwords, Facebook Ads, Linkedin Ads, keyword research tools and web analytics tools
  • Comfortable using Excel including: VLOOKUP, Pivot tables, and chart building.
  • Excellent knowledge for indicators and metrics used to measure performance, such as CTR, CPA, CPC, Reach, Impressions, etc.
  • An analytical and detail-oriented problem solver.
  • The ability to work under pressure and with strict deadlines
  • The ability to work independently, as well as part of a team.
  • Bachelor degree in a relevant field of study is essential
  • Excellent verbal and written communication skills (advanced English).

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