A Real Recruitment Solution

Top 10 Candidates

  • Resourceful Events Professional
    19
    Apr
    A highly motivated and results-driven professional with strong experience in organising and executing specialised events. Has led a portfolio of UK and international events from conception to delivery...
  • Highly motivated and skilled IT Professional
    19
    Apr
    Professional with many years' experience working with the IT industry at a technical and management level. Experience of resolving complex desktop, server and network issues.
  • Talented Legal Secretary
    19
    Apr
    An experienced Legal Secretary with many years experience working in a wide variety of legal settings. Skilled in the use of Searchflow, Solcase, Imanage, Interwoven and Land Registry Online.
  • An accomplished Accounts Administrator
    19
    Apr
    This candidate has many years experience as a Property Accountant working for some of the most high-profile property management companies in the country.
  • A highly motivated Credit Controller
    19
    Apr
    An experienced and motivated Credit Controller with more than 13 years experience in credit control. Managed credit reports from Experian and managed debtors list with multiple currencies.
  • Talented HR Manager
    19
    Apr
    A talented HR Manager with infrastructure experience. More than 12 years HR experience within a number of different roles. Experience of Oracle, Northgate HR, Sage, SAP.
  • Web Developer
    19
    Apr
    An experienced web developer with knowledge of Linux, MySQL and Joomla. Also has experience of PHP, HTML, CSS, JavaScript and ASP. Bootstrap framework for developing responsive mobile projects.
  • Administration Assistant
    08
    May
    Administrator with experience in arts and exhibition management

Growth Digital Marketing Manager

Reference:
Growth MM 7292358
Sector(s):
Account Manager, Brand Manager, Copy Writer, Digital Marketeer, Internal Communications, Marketing, Marketing & Business Development, Other, Public Relations (PR)
Salary:
£40,000 to £60,000 Per Annum
Benefits:
+ Bens
Town/City:
City of London
Contract Type:
Permanent

Description

We specialise in the recruitment of high quality candidates in the Marketing sector. We have an excellent opportunity for a Growth Marketing Manager to join a highly successful ecommerce company based in the city of London.

You will be responsible for creating, planning and executing the overall strategy for acquisition, conversion and retention of the customer base.

You'll manage two talented Growth & Marketing Executives, a UX designer and report directly to the Managing Director

Growth Marketing Manager’s Core Duties

  • Be responsible for the performance and communication of marketing efforts.
  • Plan and execute online marketing strategy across all channels, setting targets and steering progress to meet them.
  • Possess a Growth Hacking mindset before a 'traditional’ budget spend one.
  • Define key metrics, help mine the data, identify opportunities and deliver growth.
  • Know your pirate metrics from your vanity metrics, and be capable of identifying the right data across multiple areas.
  • Understand the challenges and opportunities of online retail.
  • Help analyse and segment our existing customer base, improve LTV and attract more users.
  • Understand the brand voice and tone, working with our content and design teams to deliver across campaigns.
  • Be capable of both big-picture thinking and detail.
  • Have proven project management skills.
  • Although you will have a decent budget at your disposal, you will be focussing mostly on 'Growth Hacking’ your way to success.
  • Working alongside various departments to understand our customers, optimise all aspects of our marketing, deliver innovative campaigns and build
  • solid top-line growth.
  • Regularly report to the Management Team on targets and progress.

Growth Marketing Manager’s Key Experience

  • Google Analytics - in-depth knowledge of Google Analytics
  • Internal reporting information - use of internal reporting information to analyse performance and identify business opportunities.
  • eCommerce, UX and CRO (conversion optimisation) - constantly look for opportunities to improve the website user-experience journey, site architecture, site speed, performance and identify technical growth opportunities (Refer-a-friend, Offers, Notifications, Data-driven parts of the site) using data insights gathered from GA and our internal reporting tool.
  • SEO - in-depth understanding of the latest SEO best practices, ranking factors (on-page and off-page SEO), Google algorithm updates and continue to drive our SEO rankings higher.
  • Brand Awareness and Direct Response: Have a strong understanding of the balance needed between the two areas to drive growth.
  • Email marketing - good practical knowledge of email marketing, customer segmentation, spam filter triggers, dedicated IP usage and acquisition and retention practices, GDPR best practices.
  • Affiliates - develop strong relationships with relevant affiliate websites to drive sales and generate brand awareness.
  • PPC Marketing - strong use and understanding of AdWords. Manage and optimise:
  • Paid Search Campaigns
  • Paid Social Media - use social media channels to drive brand awareness, new customer acquisition and retention and promote products.
  • Offer Calendar - Work alongside our in-house Buying team to determine the most effective dates to run offers and the type of offers that should be utilised. Report on offer performance to inform future offer decisions.
  • Marketing Budget - Find optimised ways to attract and retain customers and increase brand awareness

Growth Marketing Manager’s Requirements:

  • 5+ years’ experience in a digital marketing role
  • Google tools: Google Analytics, Google Tag Manager, AdWords, Google Merchant Centre
  • SEO tools: SEMRush, Moz, Ahrefs, Screaming Frog or similar
  • ESP: MailChimp, Campaign Monitor, Silverpop, or similar
  • Transactional email tools: Mandrill or similar
  • Email testing tools: Litmus or similar
  • Affiliates: Awin, TradeDoubler or similar
  • Other useful skills: Excel (Pivot tables, functions), DataStudio
  • Fluent English

Are you enthusiastic about this job? Send us your CV in word format today